Deeply understand target user segments and priority insights (what resonates, when, in which channels) to drive desired behaviors by audience segment to both influence product and guide in-product marketing tactics.Drive product and feature development, tapping into your market knowledge to help product managers and engineers identify and prioritize the most impactful work.
The ideal candidate is a strong communicator and cross-functional collaborator, highly analytical and well-versed in user segment analysis, results-driven, and has previously led consumer lifecycle or audience growth initiatives in consumer technology. You will work closely with cross-functional partners to optimize user journeys and bring to market new features and in-product campaigns to test the best methods to get Pinners to take action.
You will act as a thought partner to guide product decisions by combining your deep knowledge of the social / consumer tech landscape with an understanding of Pinner’s needs. You will partner closely with product, engineering, design, marketing, and PR teams to both influence product strategy and drive global go-to-market plans for our most critical consumer-facing launches. Visit our PinFlex landing page to learn more.Īs a Senior/Lead Product Marketing Manager, you will be responsible for growing Pinner comprehension, adoption, and engagement of Pinterest and its key features. Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible approach to living and working. You’ll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet. Our mission is to help those people find their inspiration and create a life they love. In your role, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Millions of people across the world come to Pinterest to find new ideas every day.
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